Sponsorship Opportunities

Sponsorship opportunities for the 2020 Brisbane Irish Festival are now open.

The Brisbane Irish Festival welcomes your support and involvement with the 2020 Brisbane Irish Festival. Corporate sponsors of the Brisbane Irish Festival and St Patrick’s Day Parade are provided with the opportunity to achieve outstanding business exposure through involvement with the event.

Exposure relates not only to the Irish community involved, but additionally to the range of demographics represented by the crowds of 20,000 spectators expected to attend the parade alone. This group includes both Brisbane residents, as well as tourist visitors to the state and vary in both cultural background, as well as age groups.

We currently have 3 sponsorship levels available. If you would like to send an expression of interest please fill out the form below and we’ll be in touch shortly. All proceeds contribute to the running costs of the parade and help ensure its continuation into the future.

Gold Sponsor

Silver Sponsor

Bronze Sponsor

The Brisbane Irish Festival is a celebration of the Irish culture and it’s people in and around Brisbane. With music, dance, poetry and festivities, we paint the town green and share the celebration in and around Brisbane every year.

The week-long Brisbane Irish Festival will begin, as is tradition, with the Brisbane Irish Festival Ball. This event is hosted in aid of the Irish Australian Support Association Queensland (IASAQ).

For marketing and promotional purposes, the St Patrick’s Day Parade and any events celebrating Australian Irish culture in a positive way are incorporated into the Brisbane Irish Festival. The St Patrick’s Day Parade Association Inc is responsible for the operational costs, relevant logistics and sponsorship for the St Patrick’s Day Parade. The St Patrick’s Day Parade Association Incorporated is a Not for Profit Organisation run by volunteers.

  • Media exposure and significant marketing opportunities with logos and public acknowledgment of all support to be made where applicable throughout the event.
  • Enhancement of your corporate image, through the association of your company with a free community event of cultural importance.
  • Promotion of your business through the Brisbane Irish Festival program, the Festival website, associated social marketing websites and all promotional material such as press releases.
  • The opportunity to support a family-friendly event that is of vast importance to the community of Brisbane,
    as well as a major event on the cultural events calendar.
  • The opportunity to promote your brand, product and services via product placement/giveaways/parade specific offers.

There is an abundance of economical, social and environmental benefits to the successful staging of the St Patrick’s Day Parade.

Due to the large number of spectators that are drawn from across the State into Brisbane’s CBD to enjoy the event, significant financial and economic benefits are expected. Largely these relate to the increased sales of food and beverages that are expected for Brisbane’s inner city hotels, bars, restaurants and entertainment venues following the 2020 parade on Saturday March 14, 2020 and during the festival week.

As a large-scale cultural community event, the St Patrick’s Day Parade also makes a contribution to the Brisbane tourism industry. An opportunity for inter-State or overseas visitors to involve themselves in community events, the St Patrick’s Day Parade welcomes guests from out of town to join in with Brisbane residents in a celebration of one of the largest migrant groups in the country.

The proposed Brisbane Irish Festival 2020 is to be modelled on the 2019 event.

The week-long Brisbane Irish Festival will begin, as is tradition, with the Brisbane Irish Festival Ball. This event is hosted in aid of the Irish Australian Support Association Queensland (IASAQ).

Objectives And Milestones

  • The required objectives and milestones for the corporate sponsorship initiative are as follows:
  • Support in the successful staging of the St Patrick’s Day Parade as a free community event.
  • The promotion of Irish culture, heritage and achievements, as well as recognition of the Irish community’s contribution to the development of Queensland.
  • A high level of positive Brisbane and metropolitan media exposure.

Communications and Marketing Plan

PR and marketing activities for the St Patrick’s Day Parade 2020 will be arranged by the St Patrick’s Day Parade Association Inc. The intended marketing structure of the Brisbane Irish Festival is expected to follow a similar structure to previous year’s events, with publicity and promotion in media that include the festival website, Social Media, The Courier Mail, City News, Irish Queenslander, Brisbane Marketing (brisbane City Council), Radio 4EB, Radio 4KQ and contacting local and national media.

2020 will also see the festival benefit from an updated website, larger social media presence and social media campaigns.

Apply to Sponsor

Please fill out the form below to request to advertise and we will be in touch shortly.